The Pitchman Selling ObamaCare

Today, surrounded by union nurses, President Obama held a pep rally for his health care initiative. Obama

As he has done over and over, he demanded immediate, emergency  action on thousands of partially written pages of health care legislation before Senators or Congressmen or the public can read them, and long before anyone has time to consider and contemplate all the potential consequences.

There’s a compelling reason for urgency: political support is evaporating.  The longer the legislative process takes, the more the public will learn about what will happen to them under ObamaCare.   And the more the public learns, the more resistance there will be.

Today, he tried to persuade listeners that he and a dozen Democrat politicians in the House and Senate have such vast knowledge, skill, insight and pure genius they can, in his words,

…take what is best about our system today and make it the basis for our system tomorrow: reducing cost, raising quality and ensuring fair treatment of consumers by the insurance industry.

So what is “best about our system today?”  Obama doesn’t say because he’s using a deceptive selling technique.  He wants you, the listener, to subconsciously fill in for yourself what he means by “best.”  His expectation is that if you’re satisfied with your insurance company or doctor or clinic you’ll assume that’s what he meant by “what’s best.”  Never mind that the person next to you may dislike the same insurance company, and thus doesn’t assume it’s part of “what’s best.”  Obama expects you’ll both be equally dazzled and enthusiastic about government health care.

Even though there will be several more weeks of political horse trading in Congress before Obama can know what will and won’t be included in the final version of the legislation, he glibly promised:

If you like your doctor or health care provider you can keep them.  If you like your health care plan you can keep that too.  But you will save money.

So how will legislation cause that health plan you like to suddenly cost less?  Will you still  like it after the government changes it?  Will your Doc be the same man or woman you like so much after the government imposes new regulations and forces him or her to accept less income?

Salesmen are taught to “sell the sizzle not the steak.”  Salesman Obama hypes sizzlin’ benefits without ever mentioning the thousands of pages of regulations or the buildings full of enforcement bureaucrats, or the taxes or the rationing that have to be part of government health care.

Neither the President nor we The People can know today what – if any – benefits there will be until a few years from now when we are irreversably engulfed in ObamaCare.  Look at the posts below, full of data documenting the failure of the so-called “stimulus.”  You’ll  see that so far the Obama record is one of sizzlin’ salesmanship followed by bitter, buyers remourse.

Print - Email to a Friend - Share:
  • Print this article!
  • E-mail this story to a friend!
  • Digg
  • Facebook
  • Google Bookmarks
  • Technorati
  • TwitThis
  • MySpace

No Comments

Comments are closed.